Social engagement
(also social involvement, social participation) refers to one’s degree of participation in a community or society.
**Comments from Chris on what social engagement means to us as a team
"I believe our posts should be engaging in the sense that they should compel community members to comment, like and share (#hashtag(s). I also believe that we should be encouraging the communication to continue (like, commenting, asking motivating or open/direct questions)."**
Engagement rate
Calculated as the average number of interactions per post on a given day, divided by the total number of fans for the page. It reflects the percentage of your fan base that interacts on average with your post.
Social Interaction
Any action a user takes on a social platform – Like, Share, Retweet, @Reply, Like, etc.